Traditionally a fantastic Sunday for food, and many pubs utilise “Mother’s eat free” or present-giving deals to book up the restaurant. Advertise well in advance to ensure maximum bookings. Ensure that the staff are on top form and that the attention to detail is there – no-one notices the things that a mother will notice! Advertise your usual food offering on the tables to promote repeat visits, and bear in mind that if a family has come to you for their day, it usually means someone in the family has been there before and recommended you. A good experience following that recommendation could bring the whole family back with their friends or own immediate family in the future.