Christmas Eve and Boxing Day
Try to extend that Christmas buzz with Christmas Eve and Boxing Day menus to maximise revenues. Often people will travel on these days and cooking is at the back of their minds – organised and booked far enough in advance, these can be a massive boost to the festive season. Buy some small presents and give them to the staff to give to those who tip – a lovely gesture that sticks in the mind. Take advantage of the large influx in food trade to set up “bounceback” schemes for the potentially quieter periods of January and Feb, with guests receiving a card or voucher with a percentage off their food bill in the new year, or a bottle of house wine free for each four persons booked.