2017-18 Premier League
The season is scheduled to start on August 12th 2017, and will conclude on May 13th 2018. This is the most watched football league worldwide, and every season appears bigger than the last. Advertise games well in advance if you show them, and link in fun events such as sweepstakes regional dishes for the big derby games throughout the year. Talk to your stocktaker about special offers to ensure that they are both feasible and will drive trade.